MCGARRY&sons IS A PRODUCT STRATEGY, DESIGN & ACTIVATION STUDIO.

Sportswear Specialists

02About

MCGARRY&sons is the go-to accelerator for today’s most progressive performance & streetwear brands.

We’re a husband & wife team with over 28 years of combined global brand strategy & product design experience in sportswear, fashion & action sports.

Mark McGarry | Brand Development

Previous Experience

Puma International - Boston | London | Tokyo | Germany
Head of Footwear - Lifestyle

Mens, Womens, Kids, Alexander McQueen, Hussein Chalayan, Mihara Yasuhiro. Collaborations; Yo! Mtv Raps, Clyde Re-launch, Undfdt, Alife, Sneaker Freaker, Santa Cruz

Volcom Footwear
Nike; Savier Skateboarding
Norton Motorcycles
Adidas Originals

Lives By

Wherever you are, be all there.

Interests

Dad, Surfing, Boxing, Bourbon Whiskey, Cooking

Elizabeth McGarry | Creative Direction

Previous Experience

Reebok International
Senior Design Manager, Global Mens & Wns Classics Apparel

Archive Reissue, Pump 20th Anniversary, Collaborations With Scarlett Johansson, MIT Media Lab, Basquiat Estate, Georgio Armani, Premier Athlete Travel Collection

Nike Sportswear, Women's Apparel
Perry Ellis; Jantzen Swimwear
Veronique Branquinho

Lives By

Family first. Do what you love. Work hard.

Interests

Road trips, beaches, sharing food with friends, digging through archives

Mark & Elizabeth

Click to Learn More

& Sons

Heather Danila

Product Development

Jason & Kellie Rodricks

Experiential Design-Build

Erick Thomas

Digital & Graphic Design

03Disciplines

Strategy

  • Market & consumer research
  • Brand positioning
  • Product line planning
  • Go-to-market playbook

Creation

  • Brand identity design
  • Apparel & footwear design
  • Digital & graphic design
  • Material sourcing
  • In-house prototyping
  • Pre-production sampling

Activation

  • Digital content creation
  • Product photography
  • Lookbook design
  • Experiential design-build

04Brands

Nike
Puma

We originally hired them to work on one season of a new capsule collection. The work was fantastic and we have since hired them for 3 subsequent seasons as a result. Their creative skills, extensive knowledge, thorough execution and above all professionalism, make MCGARRY&sons an outstanding addition to any project.

- Thom BakerGlobal Head of Apparel @ Puma

Reebok Classics
Tracksmith

As a strategic & creative collaborator for our product collection, MCGARRY&sons has brought not only their own passion and expertise to the process, but also their network of designers, developers, factories and mills, which has helped us successfully launch the brand.

- Matt TaylorCo-Founder & CEO @ Tracksmith

Janji

Their team dramatically boosted the quality of our product- they were involved with every step of the process, from trend analysis, to creative design, all the way through to production. Despite their positive influence on the product itself, their largest impact might come from their unique talent for product activation- a game changing skill in a crowded and ever changing landscape for startup apparel brands.

- Mike BurnsteinCo-Founder @ Janji

Volcom
Icebreaker

They are driven from a sound customer insight and research base, have the ability to think progressively to imagine something completely new and original and possess the application to detail and the obsession to perfection that is required to craft a beautiful product. Yes - they did challenge the status quo - and we needed it - but they are also wonderful collaborators and a lot of fun to work with.

- Rob AchtenVP Product & Creative Dir. @ Icebreaker

Jantzen
New Balance

MCGARRY&sons delivered a fresh perspective to our image-driving Made in USA 990 capsule. Not only did their expertise allow for prompt & effective execution on an impossible timeline, but their creative process was inspiring to the design team working under their guidance.

- Andrea Cinque-AustinCreative Director Of Apparel @ New Balance

Alps & Meters

Mark + Elizabeth possess a wide breadth of individual branding capabilities, as a team, they possess a powerful collective intuition which combines their vast industry experience and entrepreneurial imagination to provide brands with gravity, cohesion, and long-term growth.

Founder & CEO @ Alps & Meters

Adidas
Norton Motorcycles
Dakine
Savier
WOO