Sportswear Specialists


MCGARRY&sons is the go-to accelerator for today’s most progressive performance & streetwear brands.

Lead by a husband & wife team with over three decades of combined global brand strategy & product design experience in sportswear, fashion & action sports.

Mark McGarry | Brand Development

Previous Experience

Puma International - Boston | London | Tokyo | Germany
Head of Footwear - Lifestyle

Mens, Womens, Kids, Alexander McQueen, Hussein Chalayan, Mihara Yasuhiro. Collaborations; Yo! Mtv Raps, Clyde Re-launch, Undfdt, Alife, Sneaker Freaker, Santa Cruz

Volcom Footwear
Nike; Savier Skateboarding
Norton Motorcycles
Adidas Originals

Lives By

Wherever you are, be all there.


Dad, Surfing, Boxing, Bourbon Whiskey, Cooking

Elizabeth McGarry | Creative Direction

Previous Experience

Reebok International
Senior Design Manager, Global Mens & Wns Classics Apparel

Archive Reissue, Pump 20th Anniversary, Collaborations With Scarlett Johansson, MIT Media Lab, Basquiat Estate, Georgio Armani, Premier Athlete Travel Collection

Nike Sportswear, Women's Apparel
Perry Ellis; Jantzen Swimwear
Veronique Branquinho

Lives By

Family first. Do what you love. Work hard.


Road trips, beaches, sharing food with friends, digging through archives

Mark & Elizabeth

Click to Learn More

& Sons

Heather Danila

Product Development

Jason & Kellie Rodricks

Experiential Design-Build

Erick Thomas

Digital & Graphic Design

03What We Do

Offering a seamless, full-service approach to launching new ventures in the footwear & apparel market.


  • Research
  • Strategy
  • Creative Direction
  • Line Planning


  • Brand Identity
  • Apparel
  • Footwear
  • Accessories


  • Prototype Development
  • Performance Wear-test
  • Investor & Sales Samples
  • Pre-Production Oversight


  • Line Sheets
  • Lookbooks
  • E-comm Photography
  • Digital Campaign Assets


Our collaborations span the sportswear market from global leaders to emerging challenger brands.


We originally hired them to work on one season of a new capsule collection. The work was fantastic and we have since hired them for 3 subsequent seasons as a result. Their creative skills, extensive knowledge, thorough execution and above all professionalism, make MCGARRY&sons an outstanding addition to any project.

- Thom BakerGlobal Head of Apparel @ Puma


As a strategic & creative collaborator for our product collection, MCGARRY&sons has brought not only their own passion and expertise to the process, but also their network of designers, developers, factories and mills, which has helped us successfully launch the brand.

- Matt TaylorCo-Founder & CEO @ Tracksmith

New Balance

MCGARRY&sons delivered a fresh perspective to our image-driving Made in USA 990 capsule. Not only did their expertise allow for prompt & effective execution on an impossible timeline, but their creative process was inspiring to the design team working under their guidance.

- Andrea Cinque-AustinCreative Director Of Apparel @ New Balance

YORK Athletics Mfg.

I can't express how inspiring brainstorming sessions are with this team. They have an aesthetic and an eye for developing an overall concept while paying attention to the details. This combination is rare and the reason we have such a strong, consistently cohesive brand.

- Tami KirlisMarketing Director YORK Athletics Mfg. @ YORK Athletics Mfg.


Their team dramatically boosted the quality of our product- they were involved with every step of the process, from trend analysis, to creative design, all the way through to production. Despite their positive influence on the product itself, their largest impact might come from their unique talent for product activation- a game changing skill in a crowded and ever changing landscape for startup apparel brands.

- Mike BurnsteinCo-Founder @ Janji

Reebok Classics
Alps & Meters

Mark + Elizabeth possess a wide breadth of individual branding capabilities, as a team, they possess a powerful collective intuition which combines their vast industry experience and entrepreneurial imagination to provide brands with gravity, cohesion, and long-term growth.

- Louis Joseph'sFounder & CEO @ Alps & Meters

Norton Motorcycles

They are driven from a sound customer insight and research base, have the ability to think progressively to imagine something completely new and original and possess the application to detail and the obsession to perfection that is required to craft a beautiful product. Yes - they did challenge the status quo - and we needed it - but they are also wonderful collaborators and a lot of fun to work with.

- Rob AchtenVP Product & Creative Dir. @ Icebreaker


05Case Studies

A preview of our full-service design, development, and production services for apparel and footwear brands.

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New Balance
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535 Albany Street
Suite 200
Boston, MA 02118

+ 1 617 697 2820


[email protected]

Careers & Internships

We’re always looking to work with great talent. Get in touch.