New Balance

New Balance

Creative Direction / Apparel Design / Color Merchandising

American Made

Telling the iconic NB990 story.

New balance sought MCGARRY&sons’ expertise in the creation of their premier NB990 apparel capsule collection. Working in collaboration with their in-house design & development teams, we strengthened the NB990 footwear franchise & raised the profile of New Balance‚Äôs domestic manufacturing efforts.